Woov Privacy Policy

Last update: 17th of April 2018

We are Woov. We respect your privacy and private life, but sometimes we need your personal data in order to provide you with the optimal Woov experience. In this privacy policy we explain which data we use and how we save, protect and process this data. This privacy policy applies to our mobile application (the "App"), our website woov.com (the "Website), and the services that we offer (the "Services"). We comply with the General Data Protection Regulation and, when implemented, with the relevant provisions under Dutch law (the "Relevant Legislation").

Personal data

To offer our App, Website and Services we process data, some of which can be regarded as Personal Data. Data is considered “personal data” by the relevant legislation when it contains “information or pieces of information that could allow a person to be directly or indirectly identified”. This is a very wide definition. The European Court e.g. ruled that even dynamic IP-addresses may qualify as personal data.

Information we collect about you

Woov is a social platform that provides you with personal and relevant suggestions of people, festivals, concerts, parties and other events that you will likely be interested in. Once your personal profile is created, you can choose to share additional information with us such as your personal festival experiences and preferences regarding artists and events through use of the App. These additional data will be processed by us and added to your profile. This information is used to facilitate our automated decision making processes to find people, events and promotions that are relevant to you. We collect Personal information in a variety of ways:

Information you provide

Woov is a social App, which is why we ask you to make a profile by creating a Woov account. You may choose not to create an account in which case you can still use some of the features in the App that are not related to social interaction.

To create a Woov account, you will be given the option to sign in with your Facebook login. When doing so, you authorize us to access and store the following Facebook account information:

Facebook sign-in allows you to specify which personal data you want to share with us. Once you have created an account you can always edit these preferences via the Facebook Privacy Centre. Please be aware that when you revoke your consent we will keep your data that was stored up and onto that moment in time. If you want us to delete your data please send an email to privacy@woovapp.com.

As an alternative to signing in with your Facebook account, we give you the option to create an account by validating your phone-number. With this option you authorize us to process and store the following information:

You may also provide us with a photo for your profile and information about your event- and artist preferences for recommendations. If you chat with other Woov users, you provide us the content of your chats, and if you contact us with a customer service or other inquiry, you provide us with the content of that communication. Your chat-conversations are strictly confidential and are only processed by us in order to give you access to your chat-history.

Information we collect when you use the App

Woov gives relevant (social) context to your location. In order for us to service you optimally we will ask you to allow Woov to collect your location information from your device when you use the App. This will allow Woov to collect your mobile device’s geographic location while our application is actively running or running in the background. We use either your rough or specific location to:

When you use the App, we automatically collect information from your device. This information could include your device brand and type, your browser type and language, the operating system used by your device, access times and IP-address. We use your mobile device ID (AAID for Android and IDFA for iOS) as an unique identifier to recognize you. We do this to store your preferences and content so we can serve you with personalized information and settings. Device IDs cannot be deleted, but can be reset in your phone’s “Settings” overview.

In order to improve our product and services, we continuously collect anonymous data on how you use the App including, but not limited to, the number of invites you send, the number of groups you are in, the number of artists that you favourite. These data will not be linked to your account or profile.

How will we use your information

We may use information that we collect about you to:

How long do we retain your information

We shall store your personal data as long as your account is active. If you choose to de-activate your account, all your personal data will be deleted – as a rule within 30 calendar days. If you want your personal data deleted on a shorter notice, please send us an email via privacy@woovapp.com. Please note that we reserve the right to store data regarding your use of our App when they are irreversibly anonymized.

How we protect your information

We work hard to protect your personal data from unauthorized or unlawful access, alteration, disclosure, use or destruction. That way, unauthorized persons do not have access to your data. We take the following measures to protect your personal data:

Who will we share your information with

Other Woov Users

Your profile will be visible to other App-users. This includes the following information:

If you have given us permission, we use your geolocation to inform other App-users that you are present at (an) event(s) you have indicated to be going to.

If you have given us permission, we use your geolocation to inform other App-users when and where you are on the festival terrain.

When you send chat messages to other users who are in the same group as you, they will be able to see the content of these messages.

Please be aware that other users are always able to take screenshots or make a recording of your Profile, locations and/or chats.

Third parties

Woov can share generic aggregated data with our business partners, trusted affiliates and advertisers – which will in general be companies active in the festival scene. NB: These data will be aggregated and irreversibly anonymized (e.g “women, age group 20 to 30 years”) and do not contain any of your personal data. We will never share your personal data with third parties without your explicit and unambiguous consent.

Secondly, we may share your data with third parties when we reasonably believe that disclosing the information is needed to:

Furthermore, we may share your data with third parties as part of a merger or acquisition. If Woov Holding BV gets involved in a merger, asset sale, stock sale, share sale, financing, liquidation or bankruptcy, or acquisition of all or some portion of our business to another company, we may share your information with that company before and after the transaction closes.

Data Processors

We may share your personal data with companies that process data as a service to Woov. In a data processing agreement, we shall agree with those parties that they shall use your data carefully and they shall only receive the data that is relevant for their services. These parties use your data in accordance with our instructions and not for their own purposes. These parties are "processors" within the meaning of the Relevant Legislation. In the following table we have listed these Processing parties, and explain to you – in their words – what data is processed, why and where. We take care to keep this table up to date, however if you find any inconsistencies please let us know via privacy@woovapp.com.

Other considerations


You may find advertising or other content on our Website and in our App that link to other websites. We do not control the content on these websites and are not responsible for the content or the privacy protection of these websites. We advise you to read the privacy policies of those websites.

Modifications to this privacy policy

We may update our privacy policy from time to time. When we change this privacy policy in a significant way, we will post a notification on our Website and our App along with the updated privacy policy. We also inform users that are registered with an email address in case of any significate moderation. If you are not registered as user we advise you to visit the Website and this policy regularly.

Are you under the age of sixteen?

Although our Service is a general audience Service, we restrict the use of our service to individuals age 16 and above. We do not knowingly collect, maintain, or use personal information from children under the age of 16.

Your rights

We consider the data we collect to be personal. Therefore, you have the following rights:

You can exercise these rights by sending an email to privacy@woovapp.com, to which we will respond in less than 30 days. Should you have further questions regarding this privacy policy, please contact us via the information below.

Contact information

Data Protection Officer

Woov BV
Wilgenweg 24
The Netherlands